During a job search, many job seekers wonder about the importance of a LinkedIn profile. They agonize and stress about ways that they can make their profile stronger to increase the likelihood of getting their dream job. While the entire LinkedIn profile is important and you should strive to complete it as much as possible, spending a little extra time on the skills, heading, and photo sections can help your profile improve immensely. Here are some tips and tricks to improve three of the most important sections.
The Skills Section
Optimizing the skills section on your LinkedIn profile will increase your chances of getting a job. The skills section is so important because it showcases the ways you can fill employers’ needs and meet their expectations.
Craft this section carefully—use strong verbs and try to quantify your accomplishments so that employers can understand just how skilled you really are. When choosing your LinkedIn skills, consider your past, present, and future in terms of education, experience, and career destination. Think about the skills needed to fill the role of your dream job, and include the relevant skills you currently have that match up with them.
Use your headline space to showcase as succinctly as possible your “x-factor”—the qualities that make you stand out from the competition and make you valuable to your prospective employers.
Many LinkedIn users don’t realize that LinkedIn fills your headline with your current job title and employer by default. But you can edit your headline to show anything you want! Don’t be satisfied with the default—take the time to write something creative and original so you can market yourself effectively and set yourself apart from the competition. If you’re having trouble coming up with an idea for a good headline, look up some good examples of LinkedIn headlines for inspiration.
The importance of a good profile photo is often underestimated. A good profile picture will go a long way in terms of helping employers get a sense of your personality and the soft skills that are hard to quantify or write about. Make sure your image is clear, friendly, professional, and high-resolution. Choose the right expression and do your best to choose a photo that looks like you. Showing authenticity in your photo will make you seem more attractive, friendly, and professional to your potential employers.
Spending a little extra time on the skills, headline, and profile photo sections of your LinkedIn profile will pay off (often quite literally!). Investing time in your LinkedIn profile will be worth your while.
Does your LinkedIn profile need a makeover? Contact Kat to book a LinkedIn Audit and Strategy Session!